10 Ways To Use Digital Marketing To Get a Raise

 

A brand can engage with potential customers online and enhance its reach for a more significant business proposition by using the digital marketing area, often known as online marketing. It aids in the acquisition of potential clients and stakeholders for the concerned businesses as well as the creation of workable brand awareness.

As a topic of study, digital marketing offers a wealth of work options to those who are interested in a career in this domain. There are several career prospects in the world of digital marketing currently. It aids candidates in developing a successful job and a very fulfilling life. It is a very rewarding line of employment where there is scope for growth and where one may contribute to earning a respectable income. The demand for digital marketing has crossed 20 lakhs in 2022.

According to the digital marketing survey 2022 in India, about 36% of the companies have dedicated digital marketing team with 2-5 people and almost 9% of the companies have a team of 6-9 people and only 3% companies have more than 10 people in their team.

Here are 10 ways to use digital marketing for getting a raise.

1. Become an expert in SEO, and offer SEO services:

Due to its versatility, SEO is one of the most crucial aspects of digital marketing to understand. You can sell your services to customers who are less knowledgeable about SEO but first, comprehend the intricate elements of search engine operation if you want to become an SEO professional.

The next step is for you to start honing your SEO abilities. On the internet, there is a wealth of information. Finding top-notch training is advised because you could quickly get lost by combing through the unending supply of articles. 

Once your understanding and competence increase, you'll want to become familiar with the standard SEO tools to help you improve your efficiency. Since SEO is always evolving, it's critical to stay informed of all the most recent SEO developments and be able to modify your initiatives as necessary.

Create a website to showcase your SEO experience and offer your services. You can create a blog and use SEO to your advantage by directing relevant traffic to your website.

The average rate of SEO consultants as a freelancer is somewhere between Rs 5,000- 7000 per hour depending upon your experience and country.

2. Earn money through content marketing:

Planning and generating content for online platforms is known as content writing. It typically involves authoring various content forms, such as articles, blog entries, social media posts, and scripts for videos. It is part of a digital marketing plan.

You'll need to acquire a number of abilities and fulfill specific requirements in order to become a content writer professionally. The skills include:

• Writing abilities
• Keyword research
• SEO knowledge
• Analytical skills

The average salary of a full-time content writer is 3-6 lakhs annually depending upon their job position and years of experience. If you are taking content writing job as a freelancer or part-time  you can charge anywhere between Rs 0.50- 3 per word and that totally depends upon your skills, experience and type of content writing you are hired for.

3. Sell consulting services to clients:

Once you've gained some expertise in digital marketing, you can start earning money off of your knowledge by turning into a digital marketing consultant and offering your consulting services to other businesses.

Start by doing the subsequent actions:

Discover the digital marketing specialties. This could comprise:

Social media marketing

Branding

Video Advertising

Using Influencers

Local advertising

Email Marketing

Reporting and web analytics

Create a blog: A website will act as the central hub for your company, where you can add client testimonials and case studies so that visitors can learn more about what you have to offer.

Build a network: In order to identify businesses that might be interested in your services, use your networking skills. You may also get in touch with former customers to check if they know anyone who needs help with digital marketing.

A digital marketing consultant charges a fees that depends upon particular area of expertise, their level of experience, and project scope. As a freelancer you can charge Rs 300-500 per hour and increase when you have gained more experience and as a full-time consultant you can earn an initial salary of 5-6 lakhs per year.

4. Sell ads to make money:

One method of making money off of your website traffic is to run advertising on it. Be informed that your website needs to have a lot of traffic in order to generate significant revenue from adverts. It's a smart idea to augment your monetization efforts with affiliate marketing or by selling your own digital products when you're first growing your following.

To earn a meaningful income you need atleast 100,000 page impressions per month, despite of the ad network you use. Google adsense RPM (range per 1000 impressions) can be between 0.25-3$. 

5. Taking a job as Social Media Manager:

One excellent option to use your abilities to earn money through digital marketing is to work as a social media manager. You'll work as a social media manager and make a number of marketing strategies to increase a brand's online presence. Writing and scheduling posts, making graphics, running advertisements, and responding to followers' comments are just a few of your duties.

A full-time social media manager earns between 5-6 lakhs per year but with experience you can get earn a lot for money. As a freelance social media manager initially you can charge 1-2lakhs per year but can increase to 6-7lakhs by taking up more projects and gaining experience.

6. Enlist as YouTube Advertising Partner:

Earning money with YouTube is simple. To grow an audience, you produce, upload, and promote videos to your channel. As your video plays, a different selection of advertisements will appear. Your video will bring in a small bit of money when someone views or clicks on an advertisement.

If you want to be accepted as an advertising partner, you must adhere to the following specific standards:

• Observe all the YouTube monetization regulations.
• Live in a nation where the YouTube Partner Program is offered.
• More than 4,000 of your public watch hours in the last 12 months are valid
• Your account should have more than 1,000 subscribers.
• You've got an AdSense account connected.

An average Youtube partner makes $0.01-$0.03 per ad view which amount to $3-$5 per 1000 video views. You can get substantial income through Youtube with more video views.

7. Become an E-commerce expert:

E-Commerce expertise is increasingly needed as the industry expands quickly. The development and implementation of a marketing plan to support firms in their online product sales is the responsibility of an eCommerce professional.

A few of an eCommerce specialist's regular tasks include:

• Website Management
• Organizing marketing initiatives
• Improving the store's SEO
• Optimizing on-page components to increase conversion rates
• Establishing email marketing funnels
• Conducting cross- and up-selling efforts

Hence, having the necessary communication, analytical, and critical thinking skills is essential for success as an eCommerce professional.The average salary of an e-commerce expert in India is between 3-5 lakhs per year, for e-commerce managers it can go upto 8-9lakhs per year.

8. Be responsible for PPC campaigns for other businesses:

One of the most popular types of online marketing is PPC (pay-per-click) advertising, which can give a business quick results. When a user searches for a related keyword, PPC systems like Google Ads and Bing Ads enable marketers to compete for ad positions in the search engine results page.

There are several duties associated with managing PPC campaigns, including:

• Find PPC Keywords
• Add negative keywords
• Analyzing ad groups
• Creating advertising copy
• Generating campaign budgets and bids
• Examining high-priced keywords
• Landing Page Optimization

The average salary of PPC specialist in India is 5-9 lakhs per year which depends upon your experience.

9. Develop your own digital products and sell them:

Digital products have the feature of being readily created once and sold often without the need to continuously source fresh goods. As a result, you can easily automate your firm and enjoy incredibly high-profit margins.

There are many various kinds of digital products, but some of the most well-known ones include:

• eBooks
• Courses
• Web page layouts

There is no certain range of income, you can earn thousands, lakhs and more by generating higher sales of your product.

10.  Build a digital marketing business of your own:

To launch your business, you need to acquire a broad range of digital marketing skills to satisfy any client's wants with quality services. Obviously, your capacity to generate money depends on your ability to attract customers. The steps we suggested earlier to find clients should be implemented at scale. 

The amount of income depends on number of clients your business has. The average digital marketing costs for small businesses is 10,000-12,000 per month. So if you have few steady clients on board you can solid income in your hands.

Conclusion:

Therefore, digital marketing will continue to expand. Spending time improving your talents is advantageous because it will give you access to more opportunities. A specific course with appropriate training and sufficient career opportunities might alter the entire dynamic of the learning process. Let's delve deeper into knowing more about it to get some answers for those wondering if a career in digital marketing is a worthwhile one!